The six consumer groups marketers need to know
MESH recently took part in a Marketing Week seminar as part of our collaboration with Cranfield School of Management and SAS. Findings from the Pleased To Meet You segmentation were presented to a theatre of senior marketing professionals, with Experience Tracking showcased as the unique research methodology that captured a rich and varied data that formed this breakthrough study.
Read the write up of the event here or download the PDF here.
02/12/11
