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MESH presents paper at Wharton Future of Advertising Conference

We will be in Philadelphia on 31st May to present our paper on Measuring Advertising Effectiveness at the Wharton Future of Advertising Conference. Shane Baxendale, Experience Analyst from MESH and Dr Emma Macdonald of Cranfield School of Management will be sharing key findings in three sectors collected using our real-time experience tracking approach.

For details of the conference, click here and come back soon to download the paper.

30/05/12

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