MESH Planning and LG Electronics recently presented at the MRS Shopper Conference in London. Making best use of over 2 years’ worth of Experience data, Doug Loretucci of LG and Nathan Evans of MESH Planning revealed actual changing shopper trends, demonstrating a real shift in the channels shoppers use to engage with retailers. The team explained the nuances amongst different age groups and positions along the path to purchase and played the audience out with a hard hitting video from the LG archives.
We’re really proud of the responses we saw on twitter, with our US client particularly proud of the entertainment factor provided!
@relishresearch LG’s incredible developments in I store commas and tech tools offers interactive consistent engaging education and information. #shoppermrx
@TakeNote2010 #shoppermrx #LG video awesome real insight
@winifredatwell Excellent cheesy American video LG and Mesh #shoppermrx biggest laughs so far
Back in 2010, LG Electronics USA became MESH’s first continuous client at MESH so we were delighted to get the chance to present the work we do alongside them and hope to continue to generate great insight into the shopper experience.