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ESOMAR Congress – From Rio To The Rest Of The World

Today at ESOMAR Congress in Atlanta, Fiona Blades, CEO of MESH Planning and PepsiCo Consumer Strategy and Insights Director, PepsiCo Latam, Brazil will present to the delegates their paper called From Rio to the Rest of the World. In it, they will show how innovative research, such as that conducted by MESH earlier this year for the Gatorade brand in Latin America, is impacting worldwide and what it means for research opportunities in the region.

The paper will be available to download from our website shortly.

11/09/12

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