New York office opens to service growing demand in US and Latin American regions
6th September 2012, London: MESH Planning the London based real time experience research agency, has bolstered its international presence with the launch of a US office in Manhattan, New York.
The US agency, spearheaded by Nathan Evans, Experience Director, will be supporting the work of the London division, undertaking real-time experience tracking for brands to evaluate marketing and trade investment
The dual-operation will be instrumental in enabling the agency to further expand its client base, while more fully supporting existing clients in the United States, such as Land Rover and LG Electronics USA at a pivotal time for growth opportunities in both North American and LatAm regions. The international expansion follows projects which have been successfully undertaken for global clients across Europe, Asia, LatAm and the US, and will ensure the agency’s business proposition continues to meet the growing demands of clients
Their Real-time Experience Tracker is a pioneering tracking methodology which captures consumer experiences and interactions with brands, wherever and whenever they occur, enabling a comprehensive analysis into the effectiveness of a brand across the entire communications mix
Fiona Blades, CEO of MESH Planning, comments on the expansion: “We’ve always had the intention of operating on a global scale, so I’m thrilled to see the launch of our US offering. With marketing budgets stretched, brands increasingly concerned about return on investment, and the customer journey becoming more complex, Real-time Experience Tracking is really considered as the ultimate method in understanding how people are interacting with a brand. Companies can no longer afford to take anything less than a 360° approach to customer touchpoints if they really want to optimise their marketing activity. At this exciting time of opportunity, particularly in Latin America, we look forward to working with brands and marketers to help them make better business decisions, driving further revenue on both a local and global scale.
The MESH Planning US office officially opens on Monday 17th September 2012.