Papers
- 360º research methods – understanding the holistic brand, Forum Media, Tak Ha, Experience Director, MESH Planning, Prague, November 2012
- Follow your customers with mobile research, Forrester Consumer Forum, Fiona Blades, CEO MESH Planning, Dave Vandervaal, Director In-store Marketing, LG Electronics US, Chicago, October 2011
- Believe in Better – How a challenging client demanded ROI on his research…And got it!, ESOMAR Congress, Fiona Blades, CEO MESH Planning, Danny Russell, Marketing Strategy Director, British Sky Broadcasting, Amsterdam, September 2011
- Innovative Real Time Shopper Tracking, Shopper Insights in Action, Fiona Blades, CEO MESH Planning, Dave Vandervaal, Director In-store Marketing, LG Electronics US, Catherine Willis, Senior Market Research Manager, LG Electronics US, Chicago, July 2011
- Optimising the journey to brand engagement by understanding how your customers interact with your brand, MRS Brand Conference, Nathan Evans, Senior Experience Manager and Martin Bryant, Consumer Insights Manager – Europe, Energizer Group Ltd, London, June 2011
- Stepping Ahead, MRS Online Methods Conference, Fiona Blades, CEO MESH Planning and Simon Wainwright, Senior Insight Manager, Everything Everywhere, London, January 2011
- Tracking Multichannel, Cranfield Customer Forum, Fiona Blades, CEO MESH Planning and Lauren Praverman, Insights Manager, Pepsico, Cranfield, November 17th 2010
- Retail Experience Tracking, MRS Retail Conference, Fiona Blades, CEO MESH Planning, London, May 2010
- Pervasive and Persuasive: How a holistic 360 degree measurement approach is enabling LG Electronics to understand and harness the power of retail, Fiona Blades, CEO MESH Planning, Catherine Willis and DavidVanderwaal, LG, ARF Re-Think, New York, March 2010
- Mobile MR Rounds Out Consumer Touchpoints, Mobile Research Conference, Heval Ceylan, Senior Experience Director, MESH Planning and Linda Neville, Strategic Planner, Coca Cola UK, London, March 2010
- Best Practice Mobile Research Case Study, Reineke Reitsma, Forrester, November 2009
- Let’s go Multimedia! MRS Online Conference, Fiona Blades, CEO MESH Planning, Rachel Brown, Head of Marketing Intelligence, Oxfam, Donald Gilmour, Research Now participant, London, September 2009
- Profiting from improved IMC: Fox Films and Microsoft, Cranfield School of Management Customer Forum, Fiona Blades, CEO MESH Planning and Simon Falconer, Customer Insight Lead, Microsoft Advertising, Cranfield, September 2009
- More, More, More: how respondents are demanding more and co-creating the research process, ESOMAR Congress, Fiona Blades, CEO MESH Planning, Rachel Brown, Head of Marketing Intelligence, Montreux, September 2009 (Nominated for Best Methodology)
- Experiencing Schweppes, IDM Proving the Power of data, Fiona Blades, CEO MESH Planning and Linda Neville, Strategic Planner, Coca Cola, London June 2009
- How a new data stream, Experience Data, provides clients with a competitive advantage, IDM Data Summit, Fiona Blades, CEO MESH Planning, London, March 2009
- Capturing how a catchphrase caught on, WARC Word of Mouth conference, Fiona Blades, CEO MESH Planning, Ana Medeiros, Unilever, London, December 2008 (Winner Best Measurement)
- The Bigger Picture: putting online in context, SEMPL 11, Fiona Blades, CEO MESH Planning, Slovenia, November 2008
- How innovative real-time research captures buzz, WOMMA Research Symposium in Las Vegas and Measuring Word of Mouth, Volume 4, Fiona Blades, CEO MESH Planning, September 2008
- The Bigger Picture: putting online in context, with Ana Medeiros, MRS Web 2.0 Conference, London, September 2008
- The Glue, Fiona Blades, CEO, MESH Planning and Verity Johnston, Iris, ESOMAR WM3, Budapest, June 2008
- In the moment who responds to what?, International Direct Marketing Fair, Fiona Blades, CEO, MESH Planning, London, May 2008
- Introducing TROI Real-Time, Fiona Blades, CEO, MESH Planning, MediaTel, London, May 2008 (best presentation)
- How to identify influencers, “How To” Word of Mouth Seminar, WOMUK, Fiona Blades, CEO, MESH Planning, London, March 2008
- Capturing how a catchphrase caught on, MRS Conference, Fiona Blades, CEO MESH Planning and Ana Medeiros, Global CMI Manager, Unilever, London, March 2008 (won Best Paper and Best New Thinking. Nominated for Best Presentation)
- Real Time insights for Lynx/Axe, WARC Measuring Advertising Performance Conference, Fiona Blades, CEO MESH Planning and Ana Medeiros, Global CMI Manager, Unilever, London, February 2008
- From Online to Web 2.0 in 6 minutes, 40 seconds, MRS Web 2.0 Conference, London, December 2007
- Real-time engagement: a new approach to advertising research, WARC Advertising Research Conference, Fiona Blades, CEO MESH Planning and Richard Peters, Head of Channel Planning, Ogilvy Group, London, October 2007
- A new approach to evaluating multiple touchpoints, Norway, Fiona Blades, CEO MESH Planning, September 2007
- Touchpoint Tracking: turning what we do on its head, ESOMAR Congress 2007, Fiona Blades, CEO MESH Planning, Berlin, September 2007
- TROI: one holistic approach revealing multiple new insights, ESOMAR WM3, Dublin, Fiona Blades, CEO MESH Planning and Kathryn Parsons, Ogilvy Group,June 2007 (paper, nominated for Excellence Award)
- Vittel: evaluating multiple touchpoints, Measuring Advertising Performance Conference, WARC, London, February 2007
- Touchpoint Tracking: the journey to a viable model, SEMPL 9, Fiona Blades, CEO MESH Planning, Slovenia 2006
- Touchpoint Tracking: the journey to a viable model , ESOMAR Congress, Fiona Blades, CEO MESH Planning, London 2006
- Decision Watch UK, Fiona Blades, Planning Director Claydon Heeley and Stephen Phillips, Partner, Spring Research, Market Research Society Conference, London, 2005 (winner Best New Thinking)
